What Does Campaign Management System (CMS) Mean?
A campaign management system (CMS) is a software solution designed to handle the various components of a marketing campaign.
Techopedia Explains Campaign Management System (CMS)
A campaign management system usually provides a user-friendly dashboard that allows business/marketing leaders to see vital data and to identify the key outcomes in various marketing efforts. For instance, a typical campaign management system splits out different screens and presentations for social media platforms like Facebook, Twitter and others, showing at a glance how each one of these campaign parts is different.
