What Does Google FLoC (Federated Learning of Cohorts) Mean?
FLoC (Federated Learning of Cohorts) is an alternative to third-party cookies that Google rolled out to a small number of Chrome users beginning in 2021. According to Google, FLoC aims to provide users with additional online privacy, while still supporting the underlying economics of Google Adsense.
Techopedia Explains Google FLoC (Federated Learning of Cohorts)
FLoC, which is expected to be 95% as effective as third-party cookies, originally launched to a small number of users in multiple countries around the world, including Australia, Brazil, India, Japan and the United States.
